2008年06月14日

Early Summer Festivity featuring Shikoku Island’s Tradition & Culture

Early Summer Festivity featuring Shikoku Island’s Tradition & Culture
- Crying Out for Love of Shikoku at the Center of Tokyo -


Home Island Project (HIP), natives of Shikoku in their 20-30s based in Tokyo, will bring Shikoku’s summer festivals to the heart of Tokyo.

Shikoku is the smallest and least populous of the four main islands of Japan. The island has always been famous for its hospitality and spirits of cooperation originated from “Osettai” tradition - people provide pilgrims with free accommodation and meals, and thereby participate “88-temple pilgrimage” - as well as for its beautiful natural and living environment. At the present day, Shikoku has also got world-class art spots and companies. Moreover, outdoor leisure venues, eco-friendly practices, agri-business, and dietary education in Shikoku cultivate values for the 21st century.

We the members of HIP re-discovered such attractions of Shikoku after living away, and got together to share ideas and launch the project in January 2008. HIP aims at raising awareness about our home island Shikoku and turning it into magnet for people around the world.

On June 14th at Otemachi, HIP will host an early summer festivity to increase the number of Shikoku fans who are interested in and willing to visit Shikoku.

You will find various fun and delicious stuff from Shikoku, such as Awa-odori and Yosakoi-odori dance performances, SANUKI Udon noodle (twice in New York Times!), Tai-meshi rice bowl, Jako-ten and Bamboo-chikuwa fishcakes, locally brewed sake, beer… and more! If you have lived in Shikoku, are interested in Shikoku, want to visit Shikoku, or simply love festivity, let’s join us!

Shikoku Dai Natsu Matsuri – Tokyo no Chushin de Shikoku wo Sakebu
(Shikoku Grand Summer Festival - Crying Out for Love of Shikoku at the Center of Tokyo -)
■ Date & Time: June 14, 2008 (Sat) 18:00-21:00
■ Place: Tokyo Sankei Building Metro Square “Garden” (2nd basement floor)
(Accessible by the Marunouchi, Hanzomon, Chiyoda, Tozai, and Mita Lines, E1 or A4 Exits)
■ Admission: 2,000 yen advance / 2,500 yen at door, including welcome sake & Sanuki Udon

Host: Home Island Project (HIP)
Sponsor: Ehime Bank, Ltd., All Nippon Airways Co., Ltd., Japan Airlines Corporation, Big-S International Non Profit Co., Ltd., JR Shikoku Bus
Partner: Shikoku Bureau of Economy, Trade and Industry, Ehime prefecture, Kagawa prefecture, Tokushima prefecture, Kochi prefecture, Graduate School of Management, Kagawa University, Kagawa Association of Corporate Executives
Supporter: The Sankei Building Co., Ltd., Town Development NPO Ikemen-ren, Aihime Youth Net, SANUKI Project, e-tokushima.net


About Home Island Project (HIP)
Home Island Project (HIP) is a volunteer and non-business project launched in January 2008 and consists of natives of Shikoku in their 20-30s mainly based in Tokyo. HIP aims at raising awareness about our “Home Island” Shikoku and turning the island into magnet for people around the world. To that end, HIP is and will be engaged in diversified activities
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